Asia is too often overlooked in the alt protein conversation. It’s time to change that
AFN Sustainable Protein
JANUARY 10, 2023
It’s true that many (most) of the products on supermarket shelves are mediocre — they don’t taste great and they are not inspiring repeat purchases. Plant-based brands are too busy chasing VC hype (sorry folks, that party might be over!) In the rest of the world (ROW), Asia particularly, it’s an entirely different story.
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