Remove brand-story-ties-repeats
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Asia is too often overlooked in the alt protein conversation. It’s time to change that

AFN Sustainable Protein

It’s true that many (most) of the products on supermarket shelves are mediocre — they don’t taste great and they are not inspiring repeat purchases. Plant-based brands are too busy chasing VC hype (sorry folks, that party might be over!) In the rest of the world (ROW), Asia particularly, it’s an entirely different story.

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How Can You Successfully Market During A Pandemic?

Michael Grossman

The company was in a stable financial position and could afford to play the long game with their brand. Since the beginning of April, if you're stuck at home, you've watched an endless loop of the same two commercials from different brands in every sector of our economy. Should Your Brand Communicate Now? Don't get me wrong.

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Reuters, New York Times Top List of Fossil Fuel Industry’s Media Enablers

DeSmogBlog

Each has an internal brand studio that creates advertising content for fossil fuel majors that range from podcasts to newsletters, videos, and advertorials, and some allow fossil fuel companies to sponsor their events. and Europe. “It tarnishes the reputation of that news outlet,” Amazeen said.

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Portland City Government Compromised with Oil Industry in Private, Documents Suggest

DeSmogBlog

Elected city officials who position themselves as climate champions defended the decision as a routine administrative matter, repeatedly claiming their hands were tied. But new documents and email communications obtained by DeSmog show that there is more to the story.

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The Rise of the ‘Climate Friendly’ Cow

DeSmogBlog

The brand, which grew out of Tyson’s “Climate-Smart Beef Program”, reportedly earned this badge through securing a 10 percent cut in greenhouse gas emissions compared to regular North American beef. Slick Public Relations Rather than commit to cutting production, the industry has doubled down on telling a different story.

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How Big Oil Rigs the System to Keep Winning

DeSmogBlog

This article is published as part of Covering Climate Now, a global collaboration of news outlets strengthening coverage of the climate story. It taught Esso and other Standard Oil companies how to sell derivative products (like plastic and pesticides) that made the company and the brand a household name in the minds of the public.

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Meet the Shadowy Network Vilifying Climate Protestors

DeSmogBlog

It’s a lot easier to justify ripping an activist off the road by their hair, or punching them in the face, when a prominent politician is comparing them to violent terrorists, and a major media outlet is repeating that frame, as both conservative publisher Welt and the more mainstream Der Spiegel have done with Schläffler.