Sustainability Marketing: How To Reach Three Kinds of Customers Of Green Products and Services
Green Business Bureau
APRIL 6, 2022
They read, follow the websites, attend the conferences… Win them over—they’re your champions. If you show why and make it easy, they’ll buy. But address their pain points and goals and you win them over. They ask “How will this lower my carbon footprint, energy consumption, waste, and resource use?”. Deep Greens.
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