Want to avoid greenwashing? Be clear about what it means
Business Green
DECEMBER 16, 2022
Companies need shared definitions if they understand what greenwashing actually is and how it can be tackled. The term "greenwashing" has come a long way since it was coined by environmentalist Jay Westerveld in the 1980s. Now more definitions of greenwashing are cropping up, in Europe in particular. You cannot back it."
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