Sustainability Marketing: How To Reach Three Kinds of Customers Of Green Products and Services
Green Business Bureau
APRIL 6, 2022
They ask “How will this lower my carbon footprint, energy consumption, waste, and resource use?”. Social/Racial/Gender Justice. explain how). Social Justice. Vote on how we distribute $100,000 to local charities.” . Some become Deep Green as they learn more—but far more move from Nongreen to Lazy Green.
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