Generation Green: Four Ways To Engage Digitally Savvy Younger Consumers
Green Business Bureau
NOVEMBER 18, 2019
The Green Generation, aka Generation Z, consumers care deeply about sustainability and climate change and are influencing their households, family and friends. A recent Nielsen article, Gen Z Sustainable Consumers Go Digital — And Use Activism to Shape a Smarter Market, discusses how activism by Gen Z’ers is making a difference.
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