DeSmogBlog

JANUARY 4, 2024

Three-quarters of prizes at the UK’s top sustainable advertising awards went to agencies who work for the fossil fuel industry, a DeSmog analysis has revealed. The group’s members include six of the major advertising networks that dominate the industry — WPP , Omnicom Group , Interpublic Group (IPG), Publicis, Dentsu, and Havas. .

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Fossil fuels Pollution Plastics Sustainability 123

Inhabitat - Innovation

OCTOBER 11, 2021

In an announcement, Google said that all content that contradicts well-established scientific facts about climate change will no longer receive advertisement revenue. Google and YouTube content creators who post climate misinformation will no longer be able to monetize their content.

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Climate change 198

DeSmogBlog

APRIL 23, 2024

In the complaint , the New Weather Institute think tank alleges that the Aramco-sponsored advertorials in the FT spread disinformation about the role of “advanced fuels” — a term used to describe a range of synthetic fuels — in decarbonising Formula 1 motorsport, and transport more broadly. Reporters noticed it missing on March 13.

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Fossil fuels Transportation Ethics Pollution 50

DeSmogBlog

MARCH 11, 2024

After NDP member of Parliament Charlie Angus introduced a bill in February proposing to ban misleading fossil fuel advertising in Canada, the oil and gas advocate Stephen Buffalo wrote an incendiary National Post column attacking the legislation. ’ Credit: Facebook But Buffalo is not a disinterested player in this debate.

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Fossil fuels Law Organic Natural gas 113

DeSmogBlog

JANUARY 19, 2024

The advertising blitz includes short trailers voiced by actor and comedian Richard Ayoade. The advertising blitz appears to have had considerable impact. The campaign has been the subject of ongoing controversies since its launch in 2019, and was subject to a complaint in 2021 over claims its advertising was “misleading”.

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Government Fossil fuels Agriculture Health 132

DeSmogBlog

SEPTEMBER 19, 2023

Global advertising and public relations company WPP has more contracts with fossil fuel clients than any of its rivals, despite the group’s pledge to reach net zero emissions by 2030, according to a report by campaign group Clean Creatives. WPP, Omnicom, Interpublic Group and Publicis Groupe did not respond to a DeSmog request for comment.

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Fossil fuels Pollution Natural gas Carbon 98

DeSmogBlog

APRIL 4, 2024

Neither the Pathways Alliance nor Poilievre’s office responded to questions about the donation. billion “total advertising impressions” in 2023 alone. builds on that complaint, concluding that Pathways Alliance advertising throughout 2023 was filled with “greenwashing.” The Pathways Alliance reported that it generated 1.5

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Carbon-neutral Carbon Fossil fuels Organic 94

DeSmogBlog

DECEMBER 21, 2023

A national industry group representing gas producers is quietly paying for digital advertisements urging Canadians to “speak up” to their elected officials against laws addressing climate change and public health, DeSmog can reveal. Nor does its Facebook, X, LinkedIn and Instagram pages. Natural gas is one of them. Let’s protect it.

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Law Natural gas Fossil fuels Health 139

DeSmogBlog

DECEMBER 5, 2023

Each has an internal brand studio that creates advertising content for fossil fuel majors that range from podcasts to newsletters, videos, and advertorials, and some allow fossil fuel companies to sponsor their events. “People are reading about it in the news, that’s what shapes their understanding. and Europe.

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Fossil fuels Climate change Organic Carbon 121

DeSmogBlog

APRIL 5, 2023

A lobbying and marketing group representing top Canadian oil sands producers paid Google to link its website to hundreds of search terms related to climate change over the past three months, according to advertising data reviewed by DeSmog. It’s a little bit dystopian.” The Pathways Alliance didn’t respond to a request for comment.

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Climate change Policy Global warming Carbon 93

DeSmogBlog

MAY 20, 2020

Superior Court, claims the oil major is misleading consumers with “false and deceptive” advertising about its investments in “clean” fuels and technology. Tags: ExxonMobil Beyond Pesticides false advertising bp climate lawsuits naomi oreskes geoffrey supran The latest suit , filed May 15 in the D.C.

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Climate change Investment Technology 143

DeSmogBlog

AUGUST 28, 2023

On August 15, Montreal’s public bike-rental agency, Bixi, announced that it had asked Outfront, an advertising company, to remove all Pathways advertising from its system. Canada’s Competition Bureau launched an inquiry into Pathways Alliance in April over allegations of false or misleading advertising that may have misled the public.

Natural gas 65

Natural gas Fossil fuels Hydrogen Carbon-neutral 65

DeSmogBlog

JANUARY 23, 2024

Interviewer Thomas Kolster, the author of the book “Goodvertising: Creative advertising that cares”, opens with a softball: “Yannick, advertising and climate can seem like quite an oxymoron. So why do you care about the climate?” billion euros (around $2.49

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Logistics Fossil fuels Climate change Transportation 105

GreenBiz

OCTOBER 6, 2020

I’ve written quite a bit lately about how Americans are experiencing a "Maslow moment" right now. Concerns about the environment are taking a backseat to worries about basic needs — our health and our economy (at both the macro and personal level). But that doesn’t mean we’re not at all worried about the environment.

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Packaging Organic Climate change Sustainability 520

Renew Economy

FEBRUARY 10, 2022

Morrison government more than doubles its spending on pre-election advertising to convince voters it cares about the climate and clean energy. The post Morrison boosts “Making Positive Energy” pre-election ad splurge to almost $31 million appeared first on RenewEconomy.

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Energy Energy Government Climate change 108

The Environmental Blog

MARCH 12, 2022

They don’t have to worry about how to keep a cow or other animal alive or how to slaughter it. There’s no concern about how to keep an aquatic environment suitable for fish to grow. This can help people to feel more secure about the food choices they have without having to worry about having an allergic reaction.

Sustainability 195

Sustainability Technology 195

Green Business Bureau

FEBRUARY 6, 2023

This certification meant BarFly Media complies with the many sustainability agendas their partners are talking about and seeking from vendors/suppliers. The brand wants to eliminate paper advertising (which is a huge cost and leads to excessive waste), Neon signs (which sap a large amount of energy with a typical red neon light consuming 3.5-4

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Sustainability Waste Waste Retail 147

DeSmogBlog

APRIL 3, 2024

Half of the board members at the world’s six largest advertising and public relations companies have ties to polluting industries, DeSmog can reveal. In November, DeSmog reported that McCann, an IPG advertising agency, will pitch to retain its relationship with Saudi Aramco when the current contract runs out this year.

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Pollution Fossil fuels Aviation Carbon 68

DeSmogBlog

SEPTEMBER 19, 2023

Global communications group Havas has won a bidding war for Shell’s media account, drawing criticism from campaigners who accuse advertising agencies of shielding oil majors from pressure to slash emissions.

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Fossil fuels Carbon-neutral Pollution Investment 81

Charged

FEBRUARY 12, 2023

A recent study indicates that the real-world emissions of some PHEVs may be much higher than advertised—shades of Dieselgate , aka the Dirty Diesel Debacle , a scheme under which automakers conspired to defraud auto buyers and regulators. By my estimate, charging my Prius Plug-in saves me about 40 cents, so some might argue “Why bother?”)

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Batteries Transportation Technology Government 135

GreenBiz

JUNE 8, 2020

Projections showed that by 2023 about one-quarter of smartphone users , or 14 million Americans, will use these apps. . First, food order and delivery companies can create short monthly quizzes for users to test their knowledge about the carbon impacts of various food options.

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Demand Carbon Carbon-negative Climate change 500

DeSmogBlog

JULY 27, 2023

The study also found that this greenwashing had disturbingly persistent effects: Presenting accurate data on the companies’ actual investments in renewable energy sources, compared to their claims about it in the ads, did not fully reverse or correct the greenwashed ads’ initial impact. Greenwashing isn’t only about lies or visual cues.

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Pollution Fossil fuels Law Carbon-negative 84

DeSmogBlog

NOVEMBER 22, 2023

Brands advertising on the Sphere would have been visible from space, but more proximally, from the windows of the hundreds of residents’ homes caught in its oppressive glow, lying just a few feet away on three sides of the site.

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Pollution Carbon Demand Government 79

Business Green

JANUARY 6, 2023

Vox Media, the owner of New York Magazine and the influential Vox website, has become one the first media firms in the world to confirm it will no longer accept advertising revenue from companies in the fossil fuel industry.

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Carbon-neutral Fossil fuels Carbon Sustainability 69

DeSmogBlog

OCTOBER 1, 2022

Melissa Lem was shocked when she saw an advertisement from a major Canadian fossil fuel lobby group showing young parents and their two children happily cooking a meal over a brand new gas stove. Read more about the campaign in this DeSmog story ). ’ Source: Fuelling Canada Facebook page. And all fossil fuels are bad.”.

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Health Natural gas Fossil fuels Pollution 77

Mosaic

MAY 1, 2023

Take advantage of Home Improvement Month to advertise your company, attract new customers and grow your business! Social media is one of the best ways to spread the word about Home Improvement Month. Don’t forget about install-day canvassing. Don’t forget about install-day canvassing.

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Fashion Energy Energy 98

Business Green

FEBRUARY 23, 2022

Researchers map emissions impact of high-carbon advertising, as Innocent is rapped by advertising regulator for ad that exaggerates environmental benefits of purchasing smoothies. We ended tobacco advertising to save lives, now it's time to do the same for adverts by major climate polluters.".

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Carbon-negative Carbon Pollution Plastics 89

GreenBiz

JUNE 25, 2020

Fifth Wall, the biggest venture fund dedicated to funding disruptive ideas in real estate and retail, this week revealed that it has become a Certified B Corporation (B Corp) — a move that requires it to embed concerns about equity, inclusiveness and sustainability into its portfolio. Are these two companies outliers?

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Real Estate Technology Policy Sustainability 522

Business Green

NOVEMBER 1, 2020

Clean tech and energy companies are calling on the social media giant to review its climate advertising policies, noting the current state of play undermines their campaigns. Facebook needs to put its advertising policies where its mouth is.

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Policy Climate change Politics Energy 77

DeSmogBlog

DECEMBER 14, 2022

It also found that what they spent the most money on wasn’t lobbying or campaign contributions — as had been previously assumed — it was advertising and promotion. . billion of it went towards advertising and public relations. billion on advertising and PR between 2008 and 2017. Out of the $3.4

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Politics Fossil fuels Policy Organic 92

Eco-Business

JUNE 20, 2023

The ad watchdog ruled that the campaign did not seriously discourage commuters from using public transport. The complaint claimed that the ads flew in the face of a national policy to curb transport emissions and encourage active mobility.

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Transportation Policy 19

DeSmogBlog

MAY 9, 2022

NW Natural, a gas utility based in Oregon, is seeking to raise gas bills on its customers in order to pay for millions in executive bonuses, higher returns to shareholders, and a larger advertising budget. Corporate promotion through ‘misleading’ advertising.

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Natural gas Methane Education Health 97

DeSmogBlog

MAY 25, 2023

These are less about outright climate denial and more about creating the appearance of consensus with climate action advocates on responding to the climate crisis,” Melissa Aronczyk, associate communications professor at Rutgers University, told DeSmog. This was the second stage of the scheme, lasting through the 2000s.

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Fossil fuels Global warming Climate change Law 98

Hydrogen Fuel News

OCTOBER 27, 2023

Convenience: Cash for car programs often handle all the paperwork and logistics involved with selling a vehicle, eliminating the stress associated with advertising, negotiations with potential buyers, or meeting strangers for test drives. Be Transparent About The Vehicle’s Condition: Honesty is key when selling your car for cash.

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Logistics 61

DeSmogBlog

OCTOBER 25, 2022

The Oregon Public Utility Commission (OPUC) partially rejected attempts by NW Natural to pass on the costs of lobbying and promotional advertising to ratepayers in what climate advocates are calling a major victory against the gas utility. Late last year, NW Natural, a gas utility that serves roughly 2.5

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Home Energy Monitoring Building Energy Monitoring Energy Monitor Business Energy Monitoring 87

Business Green

FEBRUARY 14, 2023

New guidelines from advertising watchdog advises firms to clarify what they mean by 'carbon neutral' and 'net zero' marketing claims The UK's advertising watchdog has published new guidance that aims to provide advertisers with more clarity on how to avoid misleading claims when promoting their 'carbon neutral' or 'net zero' status.

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Carbon-neutral Carbon Policy 40

Green Business Bureau

AUGUST 11, 2021

This article will discuss various examples of sustainability in the film industry and video production, and how each media type goes about incorporating sustainability differently. Video creators who care about making a positive impact can leverage their influence and begin incorporating sustainability and social justice into their videos.

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Sustainability Education Climate change Resilience 148