Toyota Chairman Fuels Passion for Donuts with Hydrogen-Powered Innovation.
Akio Toyoda, the chairman of Toyota Motor Corporation, is not just a high-ranking executive but also a racecar enthusiast known by his alter ego, Morizo. In a unique twist that combines his love for donuts, both the automotive and culinary kinds, Toyoda has embarked on an innovative venture. At a commencement address at Babson College in 2019, Toyoda revealed his fondness for donuts, prompting him to find a guilt-free way to indulge in this sweet treat.
- Akio Toyoda, in his pursuit of enjoying donuts without the guilt, collaborated with chef Koji Fujiharu to create gluten-free, soy-based donuts.
- These healthier donuts are now being produced in a hydrogen-powered food truck, showcasing Toyota’s commitment to sustainability and innovation.
Â
“I want to eat donuts without guilt!” Morizo placed the order, and the result was something good for people and the environment. Everyone is welcome to see it with their own eyes.
“When I was at Babson, I found joy in donuts. American donuts were a joyful, astonishing discovery. I want to encourage all of you to find your own donut. “
This is an excerpt from the speech Morizo, also known as Chairman Akio Toyoda, gave at the Babson College commencement ceremony in 2019. *
As he states in the speech, Morizo is a donut-lover. This episode of Toyota Times News is a special feature on those donuts.
In March 2024, Yuta Tomikawa visited the Suzuka Circuit, where he found a food truck that uses hydrogen to produce the electricity it needs for cooking. Toyota Times News has previously showcased a food truck active in Fukushima, but this one is different. It’s covered in cute illustrations.
That’s where they make Morizo Donuts.
Morizo wants to eat his favorite food, but he’s concerned about his health. So, he wants donuts that are guilt-free. This product is a response to his request.
How does Morizo like the donuts? And how does he respond to the chef’s requests to him?
Beyond this challenge with hydrogen and food, a future that satisfies both the stomach and spirit awaits. This fourteen-minute video will make you feel the possibilities.
SOURCE: Toyota Times
Read the most up to date Fuel Cell and Hydrogen Industry news at FuelCellsWorks
