Charging provider Volta (NYSE: VLTA) has announced a partnership with the city of Hoboken, New Jersey to install 25 public EV charging stalls over the next 18 months.

Volta integrates “an eye-catching digital media network” into its public charging stations, which can generate media revenue immediately upon installation, enabling Volta to offset the development and construction costs to charging partners. Hoboken will present ads to consumers attention as they shop and dine at local businesses, and city officials will also utilize Volta’s screens, providing a large-format communications platform that reaches constituents and visitors.

“An accessible and public electric vehicle charging network is an essential component of achieving Hoboken’s Climate Action Plan and becoming carbon-neutral by 2050,” said Mayor Ravi S. Bhalla. “Through this partnership with Volta, no matter where a resident lives in Hoboken, they will be within a five-minute walk of a charger, making it easier to own an electric or plug-in hybrid car. I look forward to cutting the ribbon on the first 25 stalls in the new year, which will have no impact on the municipal budget.”

Volta used its PredictEV platform to identify the specific locations within Hoboken where charging stations would be most utilized by drivers. PredictEV analyzes data sources including local mobility, demographic, commercial and site-specific data, to provide a plan for EV infrastructure deployment over 20 years.

“Our partnership with the City of Hoboken is an extension of Volta’s Charging for All initiative, our commitment to investing in more accessible, equitable and affordable public charging—especially in dense communities where home charging isn’t an option,” said Kevin Samy, Head of Policy and Climate Strategy at Volta. “Volta’s media-enabled chargers generate the most value per charger in the industry, allowing us to increase charging availability, accelerate EV adoption, and create the shortest pathway to electric mobility for all.”

Source: Volta Charging