Why Gen Z voices matter in making business sustainable
GreenBiz
OCTOBER 19, 2020
Why Gen Z voices matter in making business sustainable. Isabel LoDuca. Mon, 10/19/2020 - 01:00. Generation Z, those born between 1996 and 2015, are current consumers, future business leaders and the future of this world. Yet, Gen Z is unlike any other generation to date. With buying power of more than $140 billion , Gen Z is the fastest-growing consumer segment with unique purchasing values in mind and the willingness to act upon them.
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