Thu.May 09, 2019

article thumbnail

Why There Won’t Be A ‘Nest For Water’.

Seyi Fabode

“Nest” by Eric Fields is licensed under CC BY-ND 4.0 With news yesterday that Google is finally figuring out how to fully integrate Nest products into its hardware suite of products (lovely ad below), I thought it would be a good time to dig into a thesis I have about the water industry. I believe the things that worked for Nest will not work for most of the hardware startups that are trying to ‘ catch lightning in a bottl e’ for the water utility industry.