The Three Ways Utilities Can Put Customers First: Retention, Loyalty, Experience
Bidgely
APRIL 22, 2019
Over the past few years, aggressive competition has led to unprecedented customer churn. Some utilities are reporting as high as 20-25% churn YoY in markets like the UK or Australia. At the same time, customer expectations of the energy retailer industry has risen, particularly with respect to more transparency and better service. That’s meant the cost to attract and retain customers has remained very high.
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