What Is Customer Engagement and How Can Utilities Use It?
Bidgely
OCTOBER 20, 2019
There’s good reason why customer engagement (CX) is at the top of most businesses’ priority lists. But, with so many ways of doing business that didn’t exist 20 years ago—from SaaS to virtual power plants—what does the term actually mean, and why should it matter to your utility? Why Customer Engagement Is King. Customer engagement doesn’t have a singular meaning; it depends largely on the industry.
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