So What If Your Climate-Saving Solution Is Better?
Michael Grossman
DECEMBER 12, 2021
The Science Alone Won't Close The Sale. Would you honestly try to win a competition in the running shoe market against Nike by comparing the amount of sustainable rubber? How about throwing your lower energy use smartphone against Apple? Climate tech companies face this dilemma every day because so many of them offer similar products and services that already exist in the market, with better energy efficiency, less waste, zero toxicity, or advanced materials.
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