The Regenerative Playbook

Lets dare to do things differently 

The Regenerative Playbook landed at the World Book Day Zoom Regenerative special event on the 1st of March. Below we present a collection of comments, observations and reviews from the launch, and on the playbook.

Joanna Watchman: Last night, we had the great pleasure of launching The Regenerative Playbook – a collaboration with (and for) two incredible changemakers, Anna Williamson MSc, FRSA, LFA & Martin Brown. It was inspired by the Content Coms Little Books series which have been such a force for good. Both Anna and Martin (kick-starters of Zoom Regenerative) give far more than they ever receive or ask for in return. I urge anyone who is looking to “go beyond sustainability with aspirational and transformational ideas” to download it. Also, a huge thank you to Josie Warden at the RSA for her inspirational foreword. 

The Regenerative Playbook is all about taking things to the next level with sustainability. A journey that all of you – and your customers – find yourself upon. Joanna Watchman

We need to be regenerative. But what does this mean? 

As this playbook shows, it means asking different and better questions, ones which can help us to recognise and work with the true interdependencies of our living world; it means nurturing the potential that all people and communities already have to be sources of health for all life on earth and giving that potential space to grow and be realised; and it means working not only to change ‘out there’ but also to change ‘in here’, our own mindsets and behaviours, and those of our organisations. Josie Warden

Martin Brown: “Against the backdrop of Monday’s IPCC report that triggered headlines of the earth hurtling to destruction, the Regenerative Playbook provides a framework for moving sustainability beyond business as usual through asking better and different questions. By seeing ourselves as part of rather than apart from the living systems that sustain us. As Robin Wall Kimmerer has often said “had we respected the earth, learned from our elders, taken only what was needed and used what we had taken, then today we wouldn’t fear our own atmosphere”. 

Regenerative Playbook

The Regenerative Playbook is in many ways a milestone, the cumulative effort of two years of Zoom Regenerative’s, journey and opens a new chapter. In addition to our nourishing Tuesday regen gatherings, the playbook adds deeper and wider advocacy, nursing and support for those embarking on regenerative journeys. I am honoured and humbled to be part of such a vibrant regenerative collaborative of awesome friends from around the world”

Josie’s words regarding ‘those communities who have stewarded traditional knowledge about how to live in good relationship with our world’ resonates with Anna, and she asks:

Anna Williamson: Are technical solutions the answer? “I used to think that the top global environmental problems were biodiversity loss, ecosystem col­lapse, and climate change. I thought that with thirty years of good science we could address these problems, but I was wrong. The top environmental problems are selfishness, greed, and apathy, and to deal with these we need a spiritual and cultural transformation. And we scientists don’t know how to do that.”— Gus Speth, American environmental attorney and past dean of the Yale School of Forestry and Environmental Studies

Foundational wisdom can guide and teach: “(to) our brothers and sisters out there, get to know where you live, because it’s place-based. The land is alive, the rivers are alive, the living systems are alive, the birds and the fish – everything communicates. Don’t see yourself as a human being as elitist and above other living systems.” – Dr. Anne Poelina, Indigenous community leader, human and earth rights advocate.

The Regenerative Playbook seeks to help businesses and organisations translate foundational wisdom into their own culture, to deliver regenerative practice that sticks.

For more information on the Regenerative Playbook see Regen/ Notes 32

And the reviews are in … 

I’m up to my eyeballs with Zoom which I love but the most nourishing has been your zRegen series – really fantastic to meet such a broad selection of people with such wonderful ideas. This sense of accessibility and advocacy to wider networks is really very core.  John Ennis

A jewel of a book, a guide for the future, a blueprint for change…however you describe it, this is a publication that anyone that cares about where we go from here should own and read! What a great collaboration! I’ll share the Regenerative Playbook far and wide. Terry John

On the zoom regen (Playbook) meeting with some amazing collaborations and working at going about things a different way. Excellent meeting of the mind and spirit of regeneration. A very fulfilling engagement indeed.  Walter Lourie

Thank you for both hosting such an energising evening yesterday, and for forwarding a link to join as well … the uplift was exactly what I needed. Look forward to seeing what comes next – all the very best. Scott McAulay

I am part of a postgraduate (Building Beyond Borders)and we will have an exhibition in Belgium together with the studio BC architects soon in april. Its about experimenting with regenerative / circular/ biodiversity positive/ waste materials within the postgraduate studio of Building Beyond Borders. One part of the exhibition is a library of books that works inspiring for the visitor. Maybe this regenerative playbook can be presented as well. Jasper Goris

I love that point about mindful connection being the start. Emphasises that it’s a daily mindset habit and not something you do as a wellbeing modality. Great conversation everyone. An antidote to the bleakness of events in the last few days. It’s so good to be part of a network of hopeful, positive, heartful and mindful people. I was thinking this morning how the playbook looks like the wisdom cards I use with my students when I teach meditation. It has that spirit of ‘invitations to reflect’. Beautiful. Sophie Lacey

100 copies for Belgium! Alexander Mijts

I’ve just seen the playbook. Congratulations – it’s excellent. Chloe Bullock

Definitely will work as a conversation starter in class! Congrats on your achievements with this book. Giovanna Di Monte-Milner

Just what I needed today after the devastation of floods pushing the war down the front pages of the news today… sigh. There is a better world out there – lets help concrete it 🙂 Caroline Pidcock

Thank you so much for this inspiring and hopeful book launch! I look forward to the hard copy book (and will start reading the soft copy) 😉 Britt Puhlmann

It was a lovely event last night. Thought provoking conversations in the company of good and supportive humans was just what we needed after the last few days. Well done for launching the playbook. Ordered it and will review soon!  Oliver Riley

Wonderful conversations and observations as ever! Well done to Martin Brown and Anna Williamson & congratulations on the Regenerative PlaybookAnn Vanner

Great publication Martin. Well done. Inspiring as ever! Vassos Chrysostomou.

Would be great to share it in The Ecosystem Incubator, as we are bridging a lot there – and good to give to clients too. Rachel Sheila Kan

Downloaded and have to agree it is a great read. A thought provoking read too. Michael McGowan


If all this sounds good you can access your copy of The Regenerative Playbook here. (And no, you won’t be bombarded with emails if you complete the contact form)

If you’d like a hard copy, or to order multiple copies for company libraries and reception areas, please get in touch and we can quote you – and we are only looking to cover printing, postage and admin costs.


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This post appeared first on Regen/ Notes  a newsletter of regenerative news, stories and more, with a sideways focus on the built environment, curated by Martin Brown. It is a companion to our Regen/ Zoom activities where we connect the spaces between regenerative dots, sharing ideas themes and work that invigorates and inspires.

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