Bajaj is venturing into innovative territory with its latest project under the Chetak brand, conducted by Chetak Technologies Limited (CTL). The company is exploring the feasibility of hydrogen as a fuel source for its vehicles, focusing initially on two-wheelers and potentially extending to three-wheelers. This initiative places Bajaj at the forefront of hydrogen fuel technology in India, aiming to introduce the nation’s first hydrogen-powered production model. The move is significant as it reflects Bajaj’s commitment to pioneering sustainable and alternative energy solutions in the automotive industry, stepping away from conventional fuel sources like petrol and electric.
Strategic Leadership Reorganization
With these technological advancements, Bajaj has also strategically reshuffled its leadership. Abraham Joseph, who previously served as the Chief Technology Officer (CTO) at Bajaj Auto Limited, now leads Chetak Technology Ltd. as the Managing Director. His expertise and leadership were crucial in developing some of Bajaj’s most successful models, including the Pulsar, and in managing other major projects like Platina, CT, Avenger, and Dominar. His new role at CTL is expected to drive significant innovation and growth in the development of hydrogen-powered vehicles.
Succeeding him, Ramtilak Ananthan has been promoted to the position of CTO at Bajaj Auto Limited. Ananthan brings a wealth of experience, particularly from his time as Vice President – R&D, where he played a pivotal role in transitioning Bajaj’s product line to comply with BS4 emission norms. More recently, he led the transition to Euro 5/BS6 and OBD2A standards, ensuring that all Bajaj Auto products adhere to the latest environmental regulations. His leadership is anticipated to continue pushing the envelope in product innovation and quality.
Broadening the Energy Mix
This exploration into hydrogen technology is part of Bajaj’s broader strategy to diversify its portfolio of energy sources. The company is not only focusing on hydrogen but is also developing a CNG-powered bike, underlining its commitment to environmental sustainability and innovation. By adopting a wide range of energy solutions, Bajaj aims to meet the evolving needs and preferences of consumers, while also addressing the global push towards reducing carbon footprints. This strategic approach not only enhances Bajaj’s competitive edge in the global market but also aligns with the company’s long-term vision for growth and sustainability.
SOURCE: maxabout.com
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