Nissan, an early EV pioneer that later seemed to lose interest, has become the latest automaker to announce a new electrification plan. The company’s Nissan Ambition 2030 strategy calls for investments of 2 trillion yen (around $17.6 billion) over the next five years.

“With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities,” said Nissan CEO Makoto Uchida.

Nissan says it will introduce 23 new electrified models, including 15 new EVs, by 2030, across the Nissan and Infiniti brands.

The company plans to proceed at different rates in different markets. By 2026, it hopes to make electrified vehicles (EV, PHEVs and hybrids) 75% of sales in Europe, 55% of sales in Japan and 40% in China. In the electrically-challenged US, the company is setting a much more modest goal of 40% by 2030.

Nissan will continue to develop its lithium-ion battery tech, and hopes to introduce cobalt-free technology, and reduce battery costs by 65%, by 2028. The company aims to launch an EV with its proprietary all-solid-state batteries by 2028, and prepare a pilot plant in Yokohama as early as 2024. Nissan expects its solid-state tech to bring pack-level cost down to $75 per kWh by 2028.

Nissan is also wisely seeking to establish a global circular battery supply chain. Working with its partners, the company hopes to increase its global battery production capacity to 52 GWh by 2026, and 130 GWh by 2030. Working through 4R Energy, a joint venture between Nissan and Sumitomo, the automaker intends to expand its battery refurbishing facilities beyond Japan, establishing new locations in Europe in 2022, and in the US in 2025.

The company aims to fully commercialize its vehicle-to-everything and home battery systems by the mid-2020s. It also plans to invest up to 20 billion yen by 2026 in charging infrastructure.

As exciting as all these developments are for us EV fans, they might seem a little dry for the mainstream press, so Nissan spiced up its announcement by revealing four flashy EV concepts: the Chill-Out crossover; the Max-Out convertible; the Surf-Out, a hip ho-dad hauler; and the Hang-Out, which looks like a sort of mobile living room designed for the post-driver era.

Sources: Nissan, Electrek, TechCrunch